Ways to grow your TikTok following in 2023

One of the newest social media platforms on the world, TikTok, concentrates on creating brief yet captivating viral video content.

However, it seems that for new businesses, building a strong following might take some time.

1. Identify who your target market is
Making sure you know who to target with your content and that your target audience will enjoy the information you’re producing are the first steps in growing your social media following.

You may utilize a few strategies to grow your TikTok following.

Consider starting by examining the competitors and influencers in your sector. What kinds of publications do they make? Take notes on the most well-liked videos and use them as inspiration for your own unique ideas.

Think about the type of content you’ve been publishing on your other feeds. Even if the information you post on TikTok will probably be original, there are some broad trends and content types or themes that you are aware will be successful.

2. Be aware of emerging trends
The focus of TikTok is trends. If you’ve already browsed the platform, you may have observed that a few films have remarkably similar plots or use the same music clip.

This is due to the popularity of that kind of video, which is now trending. Utilize current TikTok trends by producing a comparable video that is pertinent to your company.

Check the popular hashtags and sound snippets in your app’s explore section to acquire ideas for your own feed.

Two prominent hashtags that could be helpful for some businesses are #Learn How and #GymTok, which are good for fitness companies and gyms, respectively, as seen in the screenshot above (perfect for brands sharing tutorials and step-by-step videos).

3. Create a TikTok contest
The numerous video challenges on TikTok, including dances and dares, are well-known. You’ll probably run across a few different jobs while you watch the app’s tutorials. See whether any of them might be suitable for your business, or consider creating your own TikTok challenge.

4. Make use of the proper hashtags
Hashtags aid people in finding your content, much like they do on Instagram, Twitter, and many other social media platforms. But you need to make absolutely sure you’re just using right hashtags.

Many people commit the error of just tagging all of the trending hashtags in their descriptions. Only use hashtags that are pertinent to your article, though, please. It seems spammy if not.

Instead, start adding pertinent hashtags to your caption to see how many views they get. Remember to use the trending hashtags #fyp or #foryou, which are frequently used to try to appear on the For You page.

Although the impact of these hashtags on placement is yet unknown, their widespread use may nonetheless help your content get in front of more people.

5. Upload TikTok videos when it’s suitable
To maximize the exposure of your movies on TikTok, it is essential to upload at the best moment. You may find this information by visiting your company’s or creator’s tools and checking your stats.

To see Follower activity, scroll down on the Followers tab. In this area, you can observe which days and times your followers are most active.

Try releasing your articles right before the busiest time of the day for the best results.

Additionally, it’s a good idea to keep note of when you’ve published material so you can try out various times and determine which is most effective for your business.

6. Make user-generated content available
Ask permission to post a TikTok reference of your company or a video that is really pertinent to your industry. (Of course, give them due credit; in the caption, you may cite the original author.)

Here is a great example of user-generated content from the website The Sill, which sells plants. A video of a brand-new client unpacking one of their plants was reposted by them.

They have a great chance to promote their company, highlight happy customers, and let others know what to expect when they make a purchase from them.

7. Work with influencers on TikTok
Influencer marketing is a fantastic tactic for both TikTok and Instagram. With so many “TikTok-famous” users, partnering with influencers might be a great way to promote your business.

An illustration is given by TikTok celebrity Kat Stickler. A sponsored piece for skincare company Beekman 1802 recreated Elle Woods’ vintage Harvard video application.

The fact that anyone who follows Kat is likely to view this video and perhaps make a purchase from this company makes this a great strategy for Beekman 1802 to reach a larger audience.

Keep in mind that dealing with TikTok influencers comes with a certain set of costs. You can decide to begin your attempt at influencer marketing by searching for micro-influencers with a sizable following on TikTok, depending on your marketing budget.

8. Let people watch your TikTok videos
Make people aware of your TikTok existence. Cross-promote your videos on other channels so that your viewers there are aware that you have a TikTok profile.

Repurposing TikTok content on other platforms is excellent because they each have their own kinds of short form video content, such Instagram and YouTube.

You may post films you’ve saved from your TikTok feed as-is on social media platforms like

Twitter and Instagram with the free tiktok followers and logo and your handle in the corner of the screen to give your followers an easy way to find you on TikTok.

Some websites place restrictions on the promotion of unique content over recycled TikTok videos. Instagram Reels does not accept films with watermarks, therefore you must submit the original short video or correctly edit it.

TikTok watermarked movies are allowed on YouTube Shorts, however they cannot be made money off of them.